About

Exploring complex systems - real ones and imagined.

I’m a product strategist, writer, and systems thinker exploring how we live, resist, and adapt in complex environments - both real and imagined.

On this site, you’ll find:

• Field Notes: Professional writing from the edges of product, design, and digital systems.

• Signals: Essays and reflections, signals from everyday life that blur boundaries between the personal and the systemic.

• Shiny Toy Robots: Speculative fiction, narrative experiments, and stories from fractured futures and imagined worlds.

I’ve spent years working at the intersection of design leadership, product strategy, and storytelling. I believe the stories we tell shape the systems we build. And sometimes, systems tell stories back.

You can find me thinking out loud here, pondering over a Negroni, or writing about resistance and possibility in the spaces between.

How I use AI in my work

AI plays a role in how I create, but only as a tool and never as a substitute.

I’m comfortable for AI to help my process, but not to define it. So I might use it to help add some initial structure to an idea, challenge a thought or an argument, or suggest relevant references and further reading.

I don’t ask AI to generate topics, perspectives, or finished content. The thoughts and voice that you read here will always be my own.

For a period, most of my cover images (especially for Signals and Shiny Toy Robots pieces) were AI-generated. I worked with ChatGPT and other models to shape an AI image output that reflected the tone of each piece.

More recently I’ve discovered Unsplash.com, which provides free-to-use images by human creators. I’m trying to use them, and cite the artists, as much as I can.

AI helps me work faster. It never speaks for me.